About the Founder

Josh Marcy

Data-driven brand builder. I engineer storefronts that make money, and an internet that works for everyone.

Founder of ONBRAND ONLINE and the Marcy Institute for a Better World. Thirteen years of conversion optimization, Shopify development, accessibility and full-funnel marketing for 8, 9 and 10 figure brands — previously Director of Technology at True Classic and Director of Ecommerce at MANSCAPED during their hyper growth phases — all of it run on the scientific method: hypothesis, experiment, observation.

Josh Marcy, founder of ONBRAND ONLINE — black and white portrait
  • 2018Founded ONBRAND
  • 13+Years in digital
  • 1B+Users in experiments
  • 190+Countries sold into
  • ASUB.S., W. P. Carey
  • Gilbert, AZGreater Phoenix
01 The Mission

The internet should work
for everyone.

Most of what's broken online isn't broken on purpose. Sites are slow because nobody measured, inaccessible because nobody checked, and layered with friction because nobody optimized. I've spent my career bridging that gap, connecting marketing and technology in a data driven way that prioritizes results and learnings, not opinions.

Accessible to everyone

Roughly one in four U.S. adults lives with a disability. Everything I ship is built to WCAG 2.2 AA, and ONBRAND stands behind it in writing: if it isn't accessible, we fix it free. The free Accessibility Scan exists so anyone can check any page in about a minute — no sales call required.

Fast, and honest with people's time

Speed is respect for someone's time, and a slow page is a decision made for them. I build to Core Web Vitals budgets — LCP, INP and CLS enforced on every change before it ships, not retrofitted after a regression — because a fast site converts better, ranks better and simply treats people better.

Measured, never assumed

Optimization is a discipline, not a hunch. Every change begins as a hypothesis, ships as a controlled experiment and earns its place with a measured result — the scientific method applied to business. Nothing is called a win until the data says so with statistical confidence; a loss is documented and learned from, never repeated. The calculator I judge tests with is free, so anyone can check the math.

02 Experience

Thirteen years of making storefronts earn their keep

In-house at brands selling into 190+ countries, agency-side for universities and enterprises, and since 2018 as the founder of ONBRAND. Every role below has the same thread: measure first, then change what the measurement says to change.

Brands & organizations I've worked with

Across ecommerce, education, healthcare, nonprofits and enterprise software — in-house, agency-side and through ONBRAND.

  • MANSCAPED
  • True Classic
  • The Perfect Jean
  • Organifi
  • JNCO
  • Birddogs
  • Honeylove
  • Clean Skin Club
  • Oh Snap
  • JiYu
  • ANTI Labs
  • Snap Supplements
  • Go Pure
  • Freebird
  • Perfume.com
  • FragranceX
  • Conzuri
  • Free Planet
  • Zena Nutrition
  • Dorasti Caviar
  • Canvast Supply Co
  • STXND
  • DIY Pest Control
  • Rowpar Pharmaceuticals
  • Podscale
  • Kranse Institute
  • Precision Air & Plumbing
  • Higher Logic
  • Navajo Nation Presidential Campaigns
  • Wharton
  • Purdue
  • Grand Canyon University
  • BASIS Academies
  • Carrington College
  • Shmoop
  • IBM
  • Roche
  • Fortinet
  • Welch Allyn
  • City of Hope
  • Ronald McDonald House Charities
  • Allure Medical
  • Direct 2 Care
  • Senior Lifestyle
  • VOLT Lighting
  • Billerud
  • Guardian Home Security
  • American Massage Therapy Association
  • Lamaze International
  • Domestic Shelters
03 Education

A business degree with a scientist's habits

Arizona State University

W. P. Carey School of Business

Tempe, Arizona

Bachelor of Science, Computer Information Systems

2010 — 2013 · today the program is called Management Information Systems
New American University Scholar — Dean's AwardArizona State University

I started at ASU as a Microbiology & Biotechnology major before moving to the W. P. Carey School of Business, so most of my electives were microbiology and chemistry. That background is the reason the scientific method shows up in everything I do: form a hypothesis, run the experiment, believe the observation — not the opinion.

The degree itself paired a classic business curriculum with how businesses actually use technology to grow efficiently and profitably. In practice, that combination is the job: the storefront is the machine that makes the money, and it takes both halves to run it well.

Certifications

  • Google Analytics Certified
  • Google Ads Certified
04 Projects

Things I've built
beyond client work

Each of these exists because something useful wasn't freely available, honestly sourced, or built to be accessible — so I made it.

ONBRAND for Shopify

One app, six modules — promo bars, AI smart select, AI search, promo links, QR codes and cross-device identity — each built to be fast, accessible and merchant-configurable, so the storefront gets better without getting heavier.

ONBRAND Chat

An AI support and sales assistant for Shopify stores, powered by Claude and privately installed for clients — answers grounded in the store's own knowledge, with transcripts off by default because privacy is a feature, not a setting.

Free tools for any website

The checks I run for clients, opened up to everyone: an accessibility scanner that grades against WCAG with three engines, an AI visibility scan that shows what shopping agents see, an SEO and link-preview scan, and the calculators behind every test I report.

05 Beyond the Screen

A better world is a hands-on job

The mission doesn't end at the browser. Some of the ways I've shown up offline.

Compute donor, World Community Grid2008 — present. Top 10% of contributors globally, furthering drug discovery, protein folding, clean water and cancer research.
Salt River cleanupSingle-handedly cleared the trash from the Salt River nature area along Alma School Road, on the Salt River Pima-Maricopa Indian Community.
Dog trainer, Power Paws Assistance DogsHelping train assistance dogs for people with disabilities — accessibility, offline.
Hospital volunteer, Banner HealthVolunteer hours on the wards — the same curiosity about medicine that later turned into a stint scribing for orthopedic surgeons.
Food bank volunteerPaz de Cristo and St. Anne Friends of the Needy, in the East Valley.
PADI Advanced Open Water DiverDeep, boat, navigation and adventure certifications — the hobby that rewards the same thing the job does: check your gauges, trust the reading.

Causes Arts & Culture · Environment · Health · Science & Technology

In Their Words

What leaders at
8, 9 and 10 figure brands say

Josh is a rare talent who executes revenue generating optimizations within each lifecycle phase: ideation, strategy, planning, project management, execution, and measurement. He can move the needle virtually overnight with his unique experiments in A/B testing. His understanding of analytics and how to leverage insights is elite.

Ryan Fiore
SVP of Global Omnichannel Marketing, Manscaped

Josh just "gets" CRO. He brings a rare skill of understanding the intersections of technology, consumer psychology, and full funnel marketing. This led to optimizations and campaigns that increased AOV by 30%, LTV by 20% and PSV by 15%. His thoughtful and creative ideas come to life with rigorous and methodical testing cadence. The ROI has been spectacular, and most important, he's been a pleasure to work with and I've learned so much!

Ovadia Labaton
Co-Founder, The Perfect Jean

Josh was fantastic to work with. He was thoughtful, meticulous, and very detailed in his analysis of our website. I'd unequivocally recommend him to anyone looking into the CRO space — he knows a ton and can provide value right away!

Aaron Esmailian
CMO, Birddogs

Read more from clients and colleagues on the ONBRAND about page

Short bio — for press, podcasts & events

Josh (Joshua) Marcy is the founder of ONBRAND ONLINE, a Gilbert, Arizona agency and Shopify app company that builds and optimizes digital experiences for 8, 9 and 10 figure brands, and the founder of the Marcy Institute for a Better World, an independent public-information project. Previously Director of Technology at True Classic and Director of Ecommerce at MANSCAPED during their hyper growth phases, he has run experiments on more than a billion users across storefronts selling into 190+ countries, and he is a vocal advocate for web accessibility, performance and evidence-based decision making. He holds a B.S. in Computer Information Systems from Arizona State University's W. P. Carey School of Business.

Feel free to use this text as written. For a headshot, interviews or speaking, email josh@onbrand.online.

Let's build a
better web, together.

Whether it's a storefront that should be converting more, a site that should be accessible, or an idea that should exist — tell me about it and I'll tell you exactly how I'd approach it.